The Drive, Part 3: Equipment

I enjoy watching Mad Men, the AMC series based on the advertising world of the early 60s. It gives an inside look into an industry that is designed to manipulate people into desiring something then buying it. The ad men and women are working hard today to do the same thing in the golf club business. I started playing golf at that time, back in the day when everyone played blade irons and persimmon drivers with 200 cc heads. You’ve heard of the expression still used today: “Hit it on the screws.” Well there actually were screws on the clubfaces in those days! Bobby Jones was so accurate and hit it so hard he had to replace the screws on his driver face

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